- Tok Baked Potato Cracker -
LAUCHING 2020
PRODUCT
In 2020, ORION wil be launching Tok!
In our first time of launching product, we must focus on the fact that Tok! is a snack with a twist. It’s not a normal round thin slide of potato snack, it’s look like biscuit – but taste exactly crunchy, crispy & fun.
In our first time of launching product, we must focus on the fact that Tok! is a snack with a twist. It’s not a normal round thin slide of potato snack, it’s look like biscuit – but taste exactly crunchy, crispy & fun.
That’s why we create the key message as:
Snack phá cách, dzui tứk TOK!
Key visual thematic: final artwork
final artwork
option 2
Option 3
Seasonal campaign: Christmas
The key message as:
Snack phá cách, dzui X-MAS!
Option 1
Key visual thematic: Final artwork
final artwork
SOCIAL MEDIA
After the launching thematic campaign with key message: Snack Phá Cách, Dzui Tứk Tok! , consumer start to aware about our product appearance. They acknowledge our “remixed” shape type of snack & curious to know how does it taste.
So, it’s time to encourage consumer to try Tok! with a call- to-action message Ăn Snack Ngay, Dzui Tứk Tok!
- Ăn Snack Ngay = don’t hesistate anymore, try this delicious snack
- Dzui Tứk Tok = and what you will get is the instantly joy & the twist of your life.
- Dzui Tứk Tok = and what you will get is the instantly joy & the twist of your life.
Our characters are the representative of gen Z & Alpha generation. They have strong personalities, trendy, sociable & they communicate in their own way. If we build Tok! Characters image relevant to consumer, they are becoming “best friend” of each other. The “twist” (phá cách) of our product will be the “touch of magic” in consumer’s mind. Just like we create the impossible shape of potato snack.
Willing to taste Tok! => Will have the twist of their life
STORYBOAD - Series of videos
POSM adaptation
- Thanks for watching -
